Marketing for your industry
The method is the same for everyone: organize, reply fast, bring the customer back and get found. What changes is the order. This matrix sums up where to start in each type of business.
Priorities by industry
It matches the recommendations table further down: what goes first, what comes next and what can wait.
| Industry | Data | Agents | Loyalty | Partnerships | Content | Ads | Google and Maps | |
|---|---|---|---|---|---|---|---|---|
| Restaurants | ||||||||
| Boutique hotels | ||||||||
| Clubs and events | ||||||||
| Fashion brands | ||||||||
| Cafés | ||||||||
| Professional services |
● start here · ◐ second stage · ○ once the earlier steps are working
The number that matters in each industry
Each industry has one metric that sums up whether the business is improving. It is the first one we put on the dashboard.
| Industry | Main metric | Why |
|---|---|---|
| Restaurants | Covers by time slot | Shows where unsold capacity is |
| Boutique hotels | % of direct bookings | Each point is margin not lost to commissions |
| Clubs and events | Attendees who come back to the next date | The community is the business's asset |
| Fashion brands | 90-day repeat purchase | Separates a brand people like from one that builds loyalty |
| Cafés | Visits per customer per month | The business lives on frequency |
| Professional services | Inquiries that turn into clients | The bottleneck is usually the response |
What we recommend first in each industry
Where to start depending on the type of business, and what to add next.
| Industry | Start with | Next |
|---|---|---|
| Restaurants | Complete Google profile, agent for WhatsApp bookings, slow-day offer sent to the database | Stamp card, unified database, partnership with a hotel, content |
| Boutique hotels | Booking assistant on the website and social media, email to past guests | Partnerships with restaurants and experiences, Google Hotels, ads to audiences similar to your guests |
| Clubs and events | Unified attendee database, agent for tickets and entry | Email presales for the community, partnerships with brands and artists, ads to buyers |
| Fashion brands | Email flows (welcome, cart, replenishment), content for Reels | Collaboration with a related brand, early access for repeat buyers, separate ads for repeat purchase |
| Cafés | Stamp card, Google profile and reviews | Reminders to those who stop coming, partnership with a neighborhood business, content |
| Professional services | Agent that replies and schedules, automatic inquiry follow-up | Pages per service for Google and AI, educational email |
One dashboard per industry
Example for a restaurant: the main metric on top and what drives it below.
Covers per day, week 12 (Monday to Thursday: 1,840)
Choose your industry
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